Typically a simple syrup is made by heating equal parts sugar and water until a thick syrup forms. Bake according to the times on the back of the mix box, depending on the types of pans you are using. Pour batter into pans until each is 2/3 of the way full. Fold in egg whites and mix on high for 1 minute. In a large mixing bowl, beat cake mix, oil, and ice cold water. The key to keeping the cake light, white, and angelic is to separate the yolks and whites of 4 eggs - discard the yolks, beat egg whites with a whisk until stiff, and set aside. This recipe is adapted from the Olson family recipe for the ice water cake, which is included in a recipe collection by Jan D'Atri. Preheat oven to 350 degrees F and grease pans with butter or a non-stick spray like PAM. The sweetness of the drink is perfect for a frosting and when combined with a light fluffy angel food cake and a border of antioxidant-rich berries, it is almost even healthy. OR you can still claim you're icing them because there is indeed Smirnoff Ice on this cake, maybe they'll even eat a slice while down on one knee if they're good sports. You can actually ice your friends by hiding a Smirnoff Ice in a cake (which I may or may not have done last weekend). So I propose a more edible less inebriating version of icing. While it's an interesting phenomenon and perspective on life, icing has also led to worries about alcohol abuse and rightfully so. unless he has his own bottle on his person, in which case he can ice block his attacker, who must then must drink both bottles. When the unsuspecting target lays an eye upon the drink, he (or she) must get down on one knee and chug until the sugar-high-inducing beverage is gone. Therefore, it became all the rage for a Bro to ICE another Bro by simply handing it to him or by creatively planting a bottle where it will eventually be found (copier drawer, shower rack, 6-pack of beer, you can imagine the possibilities) The gist is this: the sugary malt beverage Smirnoff Ice is stereotypically a 'girly drink' and any bro probably would not want to be seen sipping, drinking, and chugging one in a public place. Half prank / half drinking game, the concept of icing someone has been in play since around 2010, and though Smirnoff claims it was not a stealth marketing move on their part, it has sure put their product in the spotlight - though perhaps not the most favorable of lights. This AdAge Takeaway was Inspired by this Article on AdAge.Ice Water White Cake ft. It would be hard to match Dos Equis’ legendary male-led campaign, but in Baddie Winkle they had a much larger, targeted built-in audience as a platform. She was probably a lot cheaper than Selena Gomez too!Īccording to their website, Baddie’s been “stealing your man since 1928.” This campaign definitely evoked The Most Interesting Woman in the World. Winkle to drive home “Ice Electric’s” brand promise. Smirnoff and 72 made a predictable move by targeting the large and growing EDM subculture – and they had a lot of fun capitalizing on the popularity of Ms. And what better personifies keeping the party going than someone that’s been – presumably – doing it for 75+ years? Baddie Winkle was a visually provocative and instantly shareable choice. keep dancing and drinking) without making a mess. It’s geared towards the Electronic Dance Music (EDM) crowd and allows partygoers to “keep it moving” (ie. Smirnoff’s “Ice Electric” is non-carbonated and features a screw-on lid – think alcoholic Gatorade. Winkle the spokeswoman of its new product offering called “Ice Electric.” Smirnoff, powered by their agency 72andSunny, tapped into this phenomenon and made Ms. Winkle has a social media following that boasts over over 1.8 million followers – on par with the biggest millennial celebs. At 88 years old, no one expected Baddie Winkle to show up on Instagram, much less become one of its biggest stars. Baddie Winkle proved that showing up in unexpected places can make you the life of the party.
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